Saturday, May 10, 2014

Alicia Keys Named New Face of Parfums Givenchy

Alicia Keys has just taken her first step into the beauty industry by landing a contract to represent Parfums Givenchy. According to WWD, the singer will appear in promotional ads for the brand's next fragrance later on this year.

Parfums Givenchy Global President Thierry Maman said in a statement:

“Alicia is a remarkable woman whose charismatic personality and magnetic beauty are perfectly in line with what Givenchy has always been: noble, distinctive and unexpected. We very much look forward to working with her on an exciting new perfume project.”

Alicia Keys had a few words to say about her new collaboration as well:

“Givenchy has long been one of the world’s most iconic luxury fashion houses, and a personal favorite of mine,” said Alicia Keys. “To be a part of their prestige and elegance is a thrilling moment. I’m honoured to introduce the world to the newest scent by Givenchy.” 

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